Social media and organizational communication

I read this research article about social media and organizational communication and I am going to make a summary for you about the research founding. 

The research article is called "What’s Trending? Social Media and its Effects on Organizational Communication" and it is made by Emily Langer in 2014.

Here is the summary of the research:

• Many professionals use their personal social media accounts at work primarily to connect with others in their industry, including industry professionals, corporate partners, and business prospects
• They believe that building a broader network through personal connections enhances their professional reputation and business relationships
• Some professionals find personal social media platforms to be useful for conducting research related to industry trends, new hires, and potential business opportunities
• Many participants in the study found that using social media to connect with colleagues outside of work helped establish rapport and strengthen relationships. They believed that interacting on social platforms provided a more rounded view of their coworkers and fextended the bonds formed in the workplace. Some participants, like Jennifer, noted how sharing experiences outside of work enhanced relationships within the office. This approach was particularly valued in team-oriented cultures, as Maria explained, where it helped foster personal connections and better understanding among coworkers.

• While not all participants felt the need to connect with coworkers on social media, they recognized the benefits it brought to organizational culture and team dynamics. Matt highlighted how it facilitated getting to know potential hires better and served as an icebreaker

• Despite its potential benefits, some participants acknowledged that social media interactions could have negative implications if used inappropriately. Concerns included reduced face-to-face interactions, jealousy, posting inappropriate content, and prioritizing friendship over professional relationships. Overall, while participants generally viewed social media as a positive tool for enhancing organizational communication, they cautioned against its misuse and the need for boundaries in online interactions.

Reference:

https://www.uwlax.edu/globalassets/offices-services/urc/jur-online/pdf/2014/langer.emily.cst.pd